Retailing principles

Retailing principles

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This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing, and catalog retailing as key growth strategies for retailers and discusses the effects of the September 11th tragedy on retailing.In 1997, petite sizes accounted for 4 percent and large sizes for 25 percent of total womena#39;s apparel sales. Large-size-petites may open up a whole new market. Source: Wall Street Journal aquot;Business Bulletin.aquot; September 24, 1998:1. Figure 3.4anbsp;...

Title:Retailing principles
Author:Lynda Gamans Poloian, Dorothy S. Rogers
Publisher:Fairchild Books - 2003-01-01


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