Today marketing is not the same as it was in the a60s or a70s, because there are enough products to satisfy customeras needs. In fact customers are ahyper-satisfieda! Companies have segmented the market until it has become almost too small to service profitably. Distribution is now largely in the hands of giant corporations such as Wal-Mart and Costco. There are more brands and fewer producers, products alifea have been shortened, and itas cheaper to replace than to repair - all complicating the process further. Marketing has always started with identifying the needs of your customer, but many companies are now focusing on the product. They focus on what category it falls into, and then what sub-category (for instance pudding and then what flavors). By focusing on the product, companies then focus on whoall use the product, and those considered anot usinga are excluded from the picture. In doing this, youave just given your competitor a target market. Read more!Building Your Website When building your own website there are a few things to consider. If you know nothing about web design, you will need to pay someone to design it exactly the way you want. ... One popular site you can visit to check what domains are available is www.whois.sc This is also a good site to see who ... Slow connection speeds will definitely lose customers and cost you much money.
|Title||:||Revelations To Advertising Success|
|Author||:||William A. Battles|