Reversing the Slide

Reversing the Slide

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In one commercial, owners of Oldsmobile Ninety-Eights, Buick Electras, and Cadillac DeVilles waited impatiently for a valet attendant to find their car, growing ... Product issues transcend mere design problems. When a ... a more youthful image for Ann Taylor in the 1990s, they completely redesigned their product offerings.

Title:Reversing the Slide
Author:James B. Shein
Publisher:John Wiley & Sons - 2011-02-10


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