Right-Time Experiences

Right-Time Experiences

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Sephora has a small device store employees can use to scan a customera#39;s skin color (see Figure 4.4). ... at Sephora, said, a€œIf a woman wanted to try every single foundation available to find the one that best complemented her complexion, it could take hours. ... with a Rogers phone are near a store and to send them text messages with promotions to persuade them to shop there. ... Basically, it leverages multiple types of context to make advertising more relevant than it has been inanbsp;...

Title:Right-Time Experiences
Author:Maribel Lopez
Publisher:John Wiley & Sons - 2014-09-19


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