ROI of Social Media

ROI of Social Media

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They also offer an application for SmartPhones, including the iPhone, Android and Blackberry. ... important metric is direct revenue generated primarily measured through last-touch attribution (see below) through the use of promotion codes.

Title:ROI of Social Media
Author:Guy Powell, Steven Groves, Jerry Dimos
Publisher:John Wiley & Sons - 2011-02-18


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