Rotman on Design

Rotman on Design

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This collection features Rotman magazine's best articles on design thinking and business design. Insights are drawn from the people on the frontlines of bringing design into modern organizations, as well as from the leading academics who are teaching design thinking to a new generation of global leaders.contrast, knew that it couldna#39;t compete on these terms, so it flipped the orthodoxy to imagine and develop a totally different kind of service. ... But, as economist Daniel Kahneman wrote in the june 2011 edition of Harvard BusinessReview, a€œ Knowing you have biases is not ... But the next week, Mark Fields, head of Forda#39;s Americas division, showed a chart concerning the Canadian launch of the Ford Edge. ... the business plan to proposed schedules, had transformed into a sea of red.

Title:Rotman on Design
Author:Roger Martin, Karen Christensen, Paola Antonelli
Publisher:University of Toronto Press - 2013


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