This is your first and last stop for everything you need to know about winning the political game in the modern world of expensive, competitive campaigning.14. Slogans. That. Sell. Finding catchy, potent phrases to communicate your campaigna#39;s message perfection. ... campaign messages. aGood slogans have rhyme, rhythm, or alliteration to make them memorable, a writes columnist William Safire.
|Title||:||Running for Office|
|Publisher||:||Rowman & Littlefield - 2002-01-01|