Running the Digital Branch

Running the Digital Branch

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Maintaining a library website is as important as its initial development. In this issue of Library Technology Reports King draws from his team's four-year experience running the acclaimed digital branch of the Topeka a Shawnee County Public Library (TSCPL). From website tweaks to staffing issues, King outlines recommended strategies and workflow plans for continually meeting library users' needs and effectively highlighting library programs and services, including : Ways to engage library users in conversations about books, movies, and other materials ; A detailed listing of what data TSCPL tracks and the tools they use for the website, blogs, and social media platforms such as YouTube, Twitter, Facebook, and FourSquare ; Their team's approach to efficiently maintaining 24 blogs and six social media accounts ; Tips for using rotating banner ads to draw attention to website content, a technique which brought in 3, 000+ page views for a post about the new library catalog and more. The lessons learned by King and his team at TSCPL can help any library sharpen their presence on the Web while efficiently maintaining library website operations.We do not sell ads. ... Do those big, in-your-face ads work to drive customers to content (and then to library services or stuff)? ... We pushed the blog post heavily on the main page, even doing a daily countdown, highlighting new features the catalog would have. ... Facebook post, Topeka aamp; Shawnee County Public Library, posted April 24, 2012, accessed May 24, 2012, TopekaLibrary/anbsp;...

Title:Running the Digital Branch
Author:David Lee King
Publisher:American Library Association - 2012


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