Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that inSBI Life Insurance It is a joint venture between the State Bank of India and Cardif, a BNP Paribas company. ... for cross-selling insurance products along with its numerous banking product packages such as housing loans and personal loans.
|Title||:||Rural Marketing: Text and Cases|
|Publisher||:||Pearson Education India -|