VWSA has continually attempted to fit the Citi Golf marketing strategy to the profile of the target market. ... In the latter half of 1991, Volkswagen AG, still headquartered in Wolfsburg, Germany, launched the Golf III range in Europe, and it was voted Europea#39;s Car of the Year for 1991. ... its predecessor, the latest Golf will come in a variety of guises, including a version with the new VR6 six-cylinder engine.
|Author||:||Leyland F. Pitt, Derek Bromfield, Deon Nel, Institute of Marketing Management|