Sales promotion management

Sales promotion management

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Includes indexThe key is to make an offer the consumer wants in an easy-to-understand way and be sure it reaches beyond the retail ... Another effective method of solving competitive problems is through the use of point-of-purchase materials or displays inanbsp;...

Title:Sales promotion management
Author:Don E. Schultz, William A. Robinson
Publisher:Natl Textbook Co Trade - 1982-08


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