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Two leading figures from J.D. Power and Associates explain how to improve a business through consumer satisfaction, citing the examples of market leaders while discussing how to implement customer-focused strategies.To put this achievement into perspective, consider that it took Volkswagen eleven years selling the Beetle before it even reached the 100, 000 plateau. ... Despite everything going for it, Hyundai had one small problem. ... Customers would get a new transmission under warranty, but this too VOICE OF THE CUSTOMER 247.

Author:Chris Denove, James D. Power
Publisher:Portfolio (Hardcover) - 2006


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