In todayas Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls qconsumer-generated mediaqablogs, social networking pages, message boards, product review sitesaeven a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, NestlAc, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with todayas consumer. From the Hardcover edition.In july 2007. for example, Toyota received what could have been some unfortunate publicity when Al Gorea#39;s son was ... but wea#39;ve also heard from some of our Prius owners that say ita#39;s kind of nice to know the car is not a slug at all but has the ... Buy a Priusabut obey the law. ... When Toyota launched its Tundra truck, for example, it knew it was going into a very competitive market that could get nasty.
|Title||:||Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000|
|Publisher||:||Crown Business - 2008-07-08|