Saturday Review

Saturday Review

4.11 - 1251 ratings - Source

Madison Avenue Continued from page 59 Fred A. Mudgett, group vice president of Hertz, says, aquot;In our advertising we only ... We have computerized, but wea#39;re not going to talk about it until ita#39;s in fullblown operation. ... cent of Nationala#39;s rental outlets are owned by independent entrepreneurs) but did not do the same for Avis, which also has a sizable number of licensees. ... the typical customer is the traveling businessman in the airport of a strange city just off the plane, weary, impatient, anbsp;...

Title:Saturday Review
Author:Bernard Augustine De Voto
Publisher: - 1971


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