Scientific Search Engine Marketing

Scientific Search Engine Marketing

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Scientific Search Engine Marketing presents rational, scientific strategies for managing pay per click campaigns. It is based around two principle ideas: that split-testing is the only way to determine the most effective keywords, ads and web page copy; and that you should focus your pay per click budget on those keywords that generate the most profit per click or the lowest cost per conversion. This book shows the techniques that professional search engine marketers use to pick the best keywords and allocate budget accordingly.Of all the things Yahoo! is trying to make money with, sponsored search is by far your best bet. ... score: the historical click-through rate of the ad relative to its position; and the ada#39;s expected performance, which is determined, as Yahoo! states, anbsp;...

Title:Scientific Search Engine Marketing
Author:Jerry Work
Publisher:Search Engine Marketing - 2008-08-13


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