The first to market both the hamburger and the qto goq carry-out style to American consumers, White Castle quickly established itself as a cornerstone of the fast food industry. Here David Gerard Hogan traces the history of the hamburger's rise as a distinctive American culinary and ethnic symbol, through the prism of one of its earliest promoters. 20 illustrations.In , he predicted that White Castlea#39;s lower hamburger prices would aallow us to survivea while aour competition ... Research Institute of America to teach his management staff better instructional techniques and how ato get along with employees. ... Its goal was to make employees feel more positive about the company.
|Title||:||Selling 'em by the Sack|
|Author||:||David G. Hogan|
|Publisher||:||NYU Press - 1997-12-01|