Selling 'em by the Sack

Selling 'em by the Sack

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The first to market both the hamburger and the qto goq carry-out style to American consumers, White Castle quickly established itself as a cornerstone of the fast food industry. Here David Gerard Hogan traces the history of the hamburger's rise as a distinctive American culinary and ethnic symbol, through the prism of one of its earliest promoters. 20 illustrations.In , he predicted that White Castlea#39;s lower hamburger prices would a€œallow us to survivea€ while a€œour competition ... Research Institute of America to teach his management staff better instructional techniques and how a€œto get along with employees. ... Its goal was to make employees feel more positive about the company.

Title:Selling 'em by the Sack
Author:David G. Hogan
Publisher:NYU Press - 1997-12-01


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