Service Marketing: Concepts & Practices

Service Marketing: Concepts & Practices

4.11 - 1251 ratings - Source

Exhibit 10.2 McDonalds Doubling Turnover by Way of Franchising McDonalda#39;s To Adopt Franchise Models in North India With a view to penetrate deeper into Indiaa#39;s growing food and beverage segment, fast food chain McDonalda#39;s is considering adopting the franchise model in its ... The risks of business get divided into many hands instead of just being concentrated into the pockets of franchiser alone.

Title:Service Marketing: Concepts & Practices
Publisher:Tata McGraw-Hill Education - 2011


You Must CONTINUE and create a free account to access unlimited downloads & streaming