The book examines all aspects of services Marketing in the Indian/Asian setting. It begins with the S-T-P process (segmentation-targeting-positioning), foes on to the 7Ps and integrates them into a total services marketing strategy mix for leaders, challengers, followers and niche marketers. Written in an easy-to-understand manner, the book is enriched with lot of contextual material like case studies mini cases, boxed items and readings.Many banks have started sending employees to the customer/prospective customera#39;s home to do the needful. The same could be ... The process of service delivery can be mapped with a flow chart or a service a#39;blueprinta#39;. This diagrammaticanbsp;...
|Title||:||SERVICES MARKETING 3E|
|Publisher||:||Tata McGraw-Hill Education -|