Services Marketing: Concepts, Strategies, & Cases

Services Marketing: Concepts, Strategies, & Cases

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Hoffman and Batesona€™s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. The Fourth Edition of this proven text draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving students valuable insights and skills to help them succeed in todaya€™s business environment. The text also maintains its popular, reader-friendly style and the streamlined structure that makes it perfect for courses of all types within both semester and quarter schedules. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Subsequently, Sears established a preventive maintenance program that instructed the auto repair centers to recommend ... The new sales incentive program required the sale of a certain number of repairs or services, including alignments, anbsp;...

Title:Services Marketing: Concepts, Strategies, & Cases
Author:K. Hoffman, John Bateson
Publisher:Cengage Learning - 2010-08-16


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