Signs in America's Auto Age

Signs in America's Auto Age

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Signs orient, inform, persuade, and regulate. They help give meaning to our natural and human-built environment, to landscape and place. In Signs in Americaa€™s Auto Age, cultural geographer John Jakle and historian Keith Sculle explore the ways in which we take meaning from outdoor signs and assign meaning to our surroundingsa€”the ways we a€œreada€ landscape. With an emphasis on how the use of signs changed as the nationa€™s geography reorganized around the coming of the automobile, Jakle and Sculle consider the vast array of signs that have evolved since the beginning of the twentieth century.figure 55 Prosign billboard. Source: a€œIowa OAA Goes All Out to Win Friends, Serve Public, a€ Signs of the Times 150 (Dec. ... Members were prohibited from tacking, pasting, tying, or erecting cards, panels, or signs of any description anywhere except on structures that conformed with association guidelines.60 What else wouldanbsp;...

Title:Signs in America's Auto Age
Author:John A. Jakle, Keith A. Sculle
Publisher:University of Iowa Press - 2006-08-22


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