The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors.... cosmetic modifications to sell it in North America, where the car was marketed as the 1995 Ford Contour and Mercury Mystique. ... An indiscreet Ford executive had already conceded that the whole project, code-named CDW27 and including five ... Ford trucks like the F150 pickup and SUVs like the Explorer had becomeanbsp;...
|Title||:||Sixty to Zero|
|Author||:||Alex Taylor, III|
|Publisher||:||Yale University Press - 2010|