Knowles/Castillo, Small Business: An Entrepreneur?s Plan helps students combine their vision and ideas with a practical approach that helps forms these ideas into a functional business plan. This book serves as a roadmap to success for a small business start-up by following the Business Plan Building Blocks and Action Steps, and tying it all together at the end. Students will learn how to develop a business plan from inception of the idea, spotting trends and opportunities, finding and marketing to target customers, to distribution and financing - all in a very hands-on, step-by-step approach. A conversational and engaging style, case studies and clips from the CBC?s qDragon?s Den? bring the content to life for students.... Manning School of Business Administration, Acadia University Glen Loppnow, Department of Chemistry, University of ... Professor Castillo has created a traditional instructora#39;s manual to accompany Small Business: An Entrepreneura#39;s Plan, anbsp;...
|Author||:||Ronald A. Knowles, Chris Castillo|
|Publisher||:||Cengage Learning - 2010-11-15|