In 1993, Tony Magee, who had foundered at every job he'd ever had, decided to become the founder of a brewery. So You Want to Start a Brewery? is the thrilling first-person account of his gut-wrenching challenges and heart-warming successes. Based in Petaluma, California, the Lagunitas Brewing Company makes simple and flavorful craft beer that defies categorization. The same could be said for this book. Equal part memoir, narrative, and business story, with liberal dashes of pop culture and local color, this illuminating yet hilarious account of a one-of-a-kind made-in-America journey just happens to culminate with the success of one of the nation's most popular craft beer brands. In twenty years, Lagunitas has grown from a seat-of-the-pants one-man operation to be the fifth largestaand the fastest-growingacraft brewer in the United States. So You Want to Start a Brewery? is a look behind the curtain rather than a simple business story. It's unglamorous and full of hilarious digressions, but it's never afraid to mess with the nuts and bolts. Devoted to details but never boring, this is a must-read for all who have considered starting their own businessaor have sweated blood working to get one on its feet. Told in the vibrant voice of the man closest to the processaand with the most to loseathis illuminating volume should quench the thirst of anyone who has ever tried a Lagunitas beer. Tony Magee is the founder and CEO of the Lagunitas Brewing Company. He lives in Marin County, California.... the spectacular Highway 101 to Eureka through the famous Emerald Triangle in a way cool 1964 Buick Wildcat two-door hardtop ... It was a standard (for 1964) big V8 engine, and one cylinder didna#39;t stop the show, so we drove home blowing clouds of white ... Using all kinds of stuff we bought at the hardware store, we built a genuine (and manual) home-brewer-inspired rinser-filler-crowner bottling line.
|Title||:||So You Want to Start a Brewery?|
|Publisher||:||Chicago Review Press - 2014-10-01|