Social - Local - Mobile

Social - Local - Mobile

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n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the a€˜SoLoMo synergiesa€™ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA a€“ a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.The latest Apple version is the iOS 7, which has been available for download since September 18, 2013. ... semiconductor (Intel Corporation), handset manufacturer (LG Electronics, Samsung Electronics), software (eBay) and commercialization (Wind ... The first mobile device with the Android OS operating system was the HTC Dream, marketed under the name T-Mobile G1, which ... Windows Phone OS: The first Microsoft operating system for mobile devices was presented in 1996.

Title:Social - Local - Mobile
Author:Gerrit Heinemann, Christian W. Gaiser
Publisher:Springer - 2014-11-20


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