Social Media and Public Relations

Social Media and Public Relations

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In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with todaya€™s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationshipsa€b marry communications with technology more effectively, and become your organizationa€™s go-to resource on social technology decisionsa€b reflect social media realities throughout your policies and governancea€b generate greater internal collaboration, eliminating silos once and for alla€b listen to consumersa€™ conversations, and apply what youa€™re learninga€b build communications crisis plans you can implement at a momenta€™s noticea€b develop profound new insights into how consumers construct and perceive their brand relationships., . practice a€œreputation management on steroidsa€a€b take the lead on identifying and applying metricsa€b and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.Social media has uncovered the need for professionals to be more closely tied to policymaking, but in a capacity thata#39;s different from that in the past. ... S. companies had a social media policy in place, governing the employee use of social networking sites.1 Suddenly, the role ofthe professional ... On the contrary, PR professionals know policies are created to guide and protect all parties participating. Theanbsp;...

Title:Social Media and Public Relations
Author:Deirdre K. Breakenridge
Publisher:FT Press - 2012-04-17


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