In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with todayas more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationshipsab marry communications with technology more effectively, and become your organizationas go-to resource on social technology decisionsab reflect social media realities throughout your policies and governanceab generate greater internal collaboration, eliminating silos once and for allab listen to consumersa conversations, and apply what youare learningab build communications crisis plans you can implement at a momentas noticeab develop profound new insights into how consumers construct and perceive their brand relationships., . practice areputation management on steroidsaab take the lead on identifying and applying metricsab and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.Social media has uncovered the need for professionals to be more closely tied to policymaking, but in a capacity thata#39;s different from that in the past. ... S. companies had a social media policy in place, governing the employee use of social networking sites.1 Suddenly, the role ofthe professional ... On the contrary, PR professionals know policies are created to guide and protect all parties participating. Theanbsp;...
|Title||:||Social Media and Public Relations|
|Author||:||Deirdre K. Breakenridge|
|Publisher||:||FT Press - 2012-04-17|