Social media platforms like Facebook, Twitter, Pinterest, YouTube, and Flickr allow users to connect with one another and share information with the click of a mouse or a tap on a touchscreenaand have become vital tools for professionals in the news and strategic communication fields. But as rapidly as these services have grown in popularity, their legal ramifications arenat widely understood. To what extent do communicators put themselves at risk for defamation and privacy lawsuits when they use these tools, and what rights do communicators have when other users talk about them on social networks? How can an entity maintain control of intellectual property issuesasuch as posting copyrighted videos and photographsaconsistent with the developing law in this area? How and when can journalists and publicists use these tools to do their jobs without endangering their employers or clients? In Social Media and the Law, eleven media law scholars address these questions and more, including current issues like copyright, online impersonation, anonymity, cyberbullying, sexting, and WikiLeaks. Students and professional communicators alike need to be aware of laws relating to defamation, privacy, intellectual property, and government regulationaand this guidebook is here to help them navigate the tricky legal terrain of social media.Vogel recommends beginning the process with your existing employee handbookamany of the foundational elements will most likely already ... Lessons can be learned from organizations that began with too restrictive social media policies.
|Title||:||Social Media and the Law|
|Publisher||:||Routledge - 2013-01-03|