Social Media ROI

Social Media ROI

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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organizationa€™s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. Youa€™ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by a€œlistening before talkinga€ Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the a€œon-the-flya€ social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.Narrow it down to the channels you used to impact customer behavior. All that is left to do is determine the impact that each medium has on these types of changes. A simple way of doing this is to incorporate channelspecific promotional codesanbsp;...

Title:Social Media ROI
Author:Olivier Blanchard
Publisher:Pearson Education - 2011-02-22


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