South African Marketing Cases for Decision Makers

South African Marketing Cases for Decision Makers

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In this edition, the authors have added cases which are of particular relevance, given the changing political climate in South Africa. The cases of Llilangeni and the Olympics are of significance, as they both involve international marketing. Also added are cases written for examination purposes - Progress Computers, Pasta Bella and Pharmco - a further case called Zoom, and a Part B for the Blue Sky Airline case in which the SERVQUAL questionnaires are presented. Other additions are the Bertie's Landing and Opus Investments cases.January 1991 saw the debut of the 1, 8 litre Citi CTi, a fuel-injected Citi Golf. ... as follows: a#39;Fatter, rounder and more roomy than its predecessor, the latest Golf will come in a variety of guises, including the new VR6 with a six-cylinder engine.

Title:South African Marketing Cases for Decision Makers
Author:Leyland F. Pitt, Derek Bromfield, Deon Nel
Publisher: - 1995


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