Specialty Shop Retailing

Specialty Shop Retailing

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Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.Of course, too much storage space can encourage costly stockpiling of merchandise, but few retailers feel that they have ... Individual stores also sometimes find space in another location, such as commercial rental storage units, to store merchandise, displays, and supplies. ... If you are planning to do much business on theanbsp;...

Title:Specialty Shop Retailing
Author:Carol L. Schroeder
Publisher:John Wiley & Sons - 2007-06-04


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