Sports and Entertainment Marketing

Sports and Entertainment Marketing

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SPORTS AND ENTERTAINMENT MARKETING, 4E has expanded coverage, updated content, and exciting new features. Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Throughout the text, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Notable UMG artists include Selena Gomez, Nicki Minaj, and Robin Thicke. UMGa#39;s music labels include Capitol ... What strategies would you suggest to UMG to keep its catalog of music talent fresh? 3.What does UMG need to know aboutanbsp;...

Title:Sports and Entertainment Marketing
Author:Ken Kaser, Dotty Oelkers
Publisher:Cengage Learning - 2015-01-09


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