Sports Sponsorship And Brand Development

Sports Sponsorship And Brand Development

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Subaru and Jaguar provide outstanding examples of what can be achieved when a consistent marketing programme, sports sponsorship and brand development are combined to create a world class brand. Subaru have won several World Championships and achieved consistent success in the World Rally Championship. Jaguar, after many periods of success in sports car racing, are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.The Subaru and Jaguar Stories Mr Martin Beck-Burridge, Jeremy Walton ... relatively quickly, indicated that the Legacy had a number of specific advantages as a rally car as a result of the basic layout and engine configuration. ... The body shell is light in weight and very rigid. ... However, the initial trials of the Rally car in 1990 showed that the power output objectives had not been achieved and the cara#39;sanbsp;...

Title:Sports Sponsorship And Brand Development
Author:Mr Martin Beck-Burridge, Jeremy Walton
Publisher:Palgrave Macmillan - 2001-11-07


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