Sticky Branding

Sticky Branding

4.11 - 1251 ratings - Source

Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Brandinga€™s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.WhileDECOa#39;s customers aredoing their errands, theDECO technicians willrepair a windshield crack orchip. They dona#39;treplace windshields or doanymajor repairs. The technicians just ... DECO Windshield Repair is a seasonal business. ... The competitors want tobe perceived asa€œreal mechanicsa€ offeringa€œexpert service.

Title:Sticky Branding
Author:Jeremy Miller
Publisher:Dundurn - 2015-01-10


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