Business Essentials Series brings together the writings of seasoned business journalists. It focuses on the key issues faced by leaders and managers in their journey from management student to the corner office.In the current business environment, managers cannot be effective by knowing their piece of jigsaw. They need to know their jigsaw fits into the rest of the organisational and environmental ecology.Stratagem provides a glimpse into the world of strategy. Articles on retail, brands, auto and consumer durables, services, corporate and trends, vividly describe management and implementation of strategy.Besides these, best practices, successes and failures make Stratagem a must read for managers and students.But once Ford introduced the Ikon Flair with its Indian 1.3 Rocam engine in August 2003, sales started climbing. The result: last year Ikon sold ... The effect on the sales graph has been equally dramatic a from 1, 347 units in 2001, last year Maruti rung up sales of 6, 521 Balenos. Perhaps the only player who turned in a less-than- satisfactory progress sheet was Hyundai Accent. It, too, played the priceanbsp;...
|Publisher||:||Tata McGraw-Hill Education - 2007-01-01|