Strategic management cases

Strategic management cases

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Independent dealers offered additional rebates, as well, in an effort to boost sagging sales. ... small families, Yugo anticipated the 1988 debut of a five-door hatchback, which would compete with the Honda Accord. A four-door sedan would be added to the line between 1989 and 1990, and a two-seater sports car named aquot;TCXaquot; would ... The writers criticized the Yugo GV from bumper to bumper, stating that aquot;the manual transmission was very imprecise . . . the worst wea#39;ve tried in years.

Title:Strategic management cases
Author:David W. Grigsby, Michael J. Stahl
Publisher:Wadsworth Pub Co - 1993


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