Strategic Management: Competitiveness and Globalization, Cases

Strategic Management: Competitiveness and Globalization, Cases

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STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CASES Eighth Edition, is a comprehensive Strategic Management case text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business cases available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online teaching tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model that blends classic industrial organization with a resource-based view of the firm to explain how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples to provide context for key concepts, outstanding figures and models to illustrate key points, and a broad range of critical issues confronting mangers today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Ford was founded in 1903 by Henry Ford and a group of investors. In 2004, the company ... The company caters to the premium segment and in 2004, its net profit had reached Ap2.2 billion. 8. ... 13. 14. V6 engine is aV engine with six cylinders.

Title:Strategic Management: Competitiveness and Globalization, Cases
Author:Michael Hitt, R. Duane Ireland, Robert Hoskisson
Publisher:Cengage Learning - 2008-01-22


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