Strategic Management: Concepts and Cases: Competitiveness and Globalization

Strategic Management: Concepts and Cases: Competitiveness and Globalization

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Introduce your students to strategic management with the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious instructors, Hitt, Ireland and Hoskissons, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, 10E provides an intellectually rich, yet thoroughly practical, analysis of strategic management today. This unique text is the only one that integrates the classic industrial organization model with a resource-based view of the firm to give students a complete understanding of how todaya€™s businesses use strategic management to establish a sustained competitive advantage. The authors combine the latest, cutting-edge research and strategic management trends with ideas from some of todaya€™s most prominent scholars. A strong global focus and carefully selected examples from more than 600 emerging and established companies place ideas into context within an inviting, practical presentation. A wealth of learning features, experiential exercises and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging, updated video cases, CNOW online teaching tools, and a complete electronic business library help keep issues current and relevant. STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION provides the solid understanding your students need to effectively apply strategic management tools and techniques to increase performance and their organizationa€™s competitive advantage. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Hyundai has a hybrid focused more on highway driving at higher speeds through its transmission; conventional hybrids, which are ... In 2010, Toyota had a number of recalls and received negative media attention because of braking problems and uncontrolled ... Hyundai launched the Genesis in 2008, and it now plans an even more costly sequel because of the accolades given to the Genesis by car reviewers. ... The redesigned Sonata won honors in a stringent U.S. crash test.

Title:Strategic Management: Concepts and Cases: Competitiveness and Globalization
Author:Michael Hitt, R. Duane Ireland, Robert Hoskisson
Publisher:Cengage Learning - 2012-01-01


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