Strategic Management Concise

Strategic Management Concise

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Integrating three primary themes, Strategic Management Concise Edition emphasizes how managerial thinking influences strategy formulation and implementation; the importance of change and the need to think dynamically about strategic management; and the importance of organizational learning. Integrating real-world coverage throughout, the text includes such important issues as problems associated with price competition, the use of litigation as a competitive weapon, the unique challenges of service businesses, the limitations of boards of directors, and much more.Similar declines are seen in GMa#39;s Chevrolet and Cadillac lines. ... Cadillac also illustrates GMa#39;s definition problems. ... tastes, Cadillac is seeking to update its image by redesigning its Seville model and introducing a new model, the Catera, .

Title:Strategic Management Concise
Author:L. J. Bourgeois, Irene M. Duhaime, John Lawrence Stimpert
Publisher:South-Western Pub - 2000-10


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