Strategic Management in a Hostile Environment

Strategic Management in a Hostile Environment

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Shows how the tobacco industry has survived and grown in an increasingly hostile business environment.... aquot;hi-fiaquot; submarket that began to decline after a December l959 FTC ruling that cigarette advertisements could no longer make claims as to low tar and nicotine content. ... The charcoal filter submarket peaked in l965 with 34.8 billion units sold, or 6.8% of the total cigarette market. ... a cigarette with aquot;water capsulesaquot; in its charcoal filter, supposedly giving it the same kind of taste improvement as a hookah.

Title:Strategic Management in a Hostile Environment
Author:Raymond M. Jones
Publisher:Greenwood Publishing Group - 1997-01-01


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