How do companies such as BMW, Airbus Industrie, and Bayer leverage technology and learn to thrive where others fail? This book provides a one-stop resource on technology, innovation, and knowledge management. It gives you a tool for gaining short-term, case-specific insight and long-term, industry-wide understanding of the best technology management and learning policies and practices. The Strategic Management of Technological Learning explores a portfolio of case studies on technology-driven-but not exclusively high-tech-companies that have an overall long-term record of success and prosperity. Through in-depth interviews with industry practitioners, the author empirically identifies the presence of Strategic or Active Incrementalism. The following chart shows the studied firms, which operate at high risk and uncertainty, very dynamic, and technologically intensive business environments:220.127.116.11 Technological Learning The C class with the C 220 and 280 models was the Mercedes reaction to criticism over its introducing ... such as in the case of the Mercedes-Benz SL Roadster priced from $75, 000 to $100, 000 introduced in 1990 (Mercedes-Benz 1990 ... week to check a single bodyaquot; The 1994 C class is a critical link in the Mercedes evolving strategy of repositioning itself to focus on costanbsp;...
|Title||:||Strategic Management of Technological Learning|
|Publisher||:||CRC Press - 2000-11-27|