Strategic Management Theory: An Integrated Approach

Strategic Management Theory: An Integrated Approach

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This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the Ninth Edition of Strategic Management features an increased emphasis on the changing global economy and its role in strategic management. The high-quality case study program contains 30 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text or the core case text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Sources: a€œBoycott Nike, a€ CBS News 48 Hours, October 17, 1996; D. Jones, a€œ Critics Tie Sweatshop Sneakers to a#39;Air Jordan, a#39;a€ ... at http://www.globalexchange. org/edu- cation/publications/newsltr6.97p2.html#nike; S. Greenhouse, a€œNike Shoe Plant in ... By 2004, the company had more than $12 billion in annual revenues, an ROIC of 17.5%, and sold its products in ... Nikea#39;s marketing phrase, a€œJust Do It!a€ has become as recognizable in popular culture as its a€œswoosha€ logo or the faces of itsanbsp;...

Title:Strategic Management Theory: An Integrated Approach
Author:Charles Hill, Gareth Jones
Publisher:Cengage Learning - 2009-10-14


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