Strategic Market Management

Strategic Market Management

4.11 - 1251 ratings - Source

Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The premise is that all traditional strategic management tools either do not apply or need to be adapted to a more dynamic context. The unique aspects of the book are its inclusion of: A business strategy definition that includes product/market scope, value proposition, and assets and competences. A structured strategic analysis including a detailed customer, competitor, market, and environmental analysis leading to understanding of market dynamics that is supported by a summary flow diagram, a set of agendas to help start the process, and a set of planning forms. Concepts of strategic commitment, opportunism, and adaptability and how they can and should be blended together. Bases of a value proposition and strong brands. A strategy without a compelling value proposition will not be market driven or successful. Brand assets that will support a business strategy need to be developed. Creating synergetic marketing with silo organisations defined by products or countries. All organisations have multiple products and markets and creating cooperation and communication instead of competition and isolation is becoming an imperative. A global perspective is an essential aspect of this new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This is achieved by the extensive use of new gobal examples and vignettes.The simplicity in design and the efficiency were attractive features because the car required less maintenance and ... To save on weight and manufacturing costs , much of the Nano was made from pressed sheet steel and plastics, ... the Nanoa#39;s beauty was its simplicity a€“ a modular design that had more in common with the Model-T Ford than with its ... 3John Hagel and John Seely-Brown, a#39; Innovation on the Edge a€“ Learning from Tataa#39;s Nanoa#39;, Business Week Online, 27 February 2008, anbsp;...

Title:Strategic Market Management
Author:David A. Aaker, Damien McLoughlin
Publisher:John Wiley & Sons - 2010


You Must CONTINUE and create a free account to access unlimited downloads & streaming