In short, the hospital had failed to make thechangesrequired tocarry out itsstrategic plan. ... mustdecide how much they would pay foraleading plastic surgeon;the facilities department needs toassign operating room capacity to supportthe newanbsp;...
|Title||:||Strategic Marketing For Health Care Organizations|
|Author||:||Philip Kotler, Joel Shalowitz, Robert J. Stevens|
|Publisher||:||John Wiley & Sons - 2011-01-19|