Strategic Reinvention in Popular Culture

Strategic Reinvention in Popular Culture

4.11 - 1251 ratings - Source

Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail. Pfefferman analyzes replication attempts across various genres and media using the theory's principles to reveal strategies for identifying and maintaining works with potential for an encore. The book ultimately shows how true strategic reinvention distinguishes itself from mere imitation or mimicry by encompassing its own type of originality by retaining the essence of the original, factoring in the new place and time, presenting itself as authentic, conveying relevant meaning, and tapping into universal themes. For anyone interested in what constitutes an innovative work, these are more than just replication techniques. They are tools for illuminating the core of the creative process itself.It didna#39;t matter much in the competition. But the two leads in a romantic movie do need to have chemistry. ... a success, yet the enigmatic talent of the Kardashians a€”perpetually in questiona€”has somehow enabled them to catapult into a stratospheric realm of fame and fortune. ... Even the showa#39;s claim to be a a€œreality seriesa€ has been jeopardized by widespread suspicions that the episodes are scripted.

Title:Strategic Reinvention in Popular Culture
Author:Richard Pfefferman
Publisher:Palgrave Macmillan - 2013-12-11


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