Strategic Reputation Risk Management

Strategic Reputation Risk Management

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Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance. It also looks at how reputation loss can significantly erode the ability of business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.By starting to take action during the potential and emerging stages, even though the nature and shape of the issue ... Some risk issues can emerge and move through the formative stages in a matter of days, creating rapid escalation to the ... Ford, and tyre manufacturer Firestone, badly handled a product recall in the United States in 2000/2001 after it emerged there was a fault with the Ford SUV Explorer.

Title:Strategic Reputation Risk Management
Author:Judy Larkin
Publisher:Palgrave Macmillan - 2002-10-30


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