Strategic Sport Communication

Strategic Sport Communication

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qStrategic Sport Communicationq is the first text that encompasses the vast, varied, and exciting field of sport communication. This text introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels.An estimate of the size and supported economic activity of the sports industry in the United States. ... Separating the men from the girls: The gendered language of televised sports. In D.S. ... The Mulligan guide to sports journalism careers.

Title:Strategic Sport Communication
Author:Paul Mark Pedersen, Kimberly S. Miloch, Pamela C. Laucella
Publisher:Human Kinetics - 2007


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