A guide to help business managers better compete in the age of the Internet and electronic commerce.In addition, a bricks-and-mortar toy business has warehouses that can be modified to ship directly to the customer instead of just to retail stores. Toys aquot;Raquot; Us was ... Taking Advantage of Brand and Reputation Many firms have spent years developing their brand and reputation. Customers ... PBMs are often invisible to the customer, and they evidently were invisible to the founders of Drugstore.com.
|Title||:||Strategies for Electronic Commerce and the Internet|
|Author||:||Henry C. Lucas|
|Publisher||:||MIT Press - 2003|