... in cost between premium priced Budweiser and the same firma#39;s popular priced Busch Bavarian was less than one-half cent per bottle. Shipping costs no longer justified the difference in price any more, since the majors had plants in many parts of the country. ... Schlitz and Pabst followed in the 1940s, with Anheuser- Busch joining in 1951. ... Some of the packaging changes were particularly successful a the keg-shaped bottle introduced by Carling in 1967, and the widemouth bottle.
|Title||:||Strategy and policy|
|Author||:||Arthur A. Thompson, Alonzo J. Strickland|