Strategy and Strategists

Strategy and Strategists

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Importantly, this stimulating text:offering an extended warranty and other similar guarantees to attract consumers. ... in all three of these core markets over the past ten years. in Korea, Hyundai and Kia accounted for almost 80 per cent of the auto sales in 2009 (Holstein, 2009). ... New products in early 2011 Hyundai launched the Equus, a premium iuxury car expected to compete with Audi, BMW, and Mercedes Benz. it retails at a relatively low price and even comes with an iPad instead of the traditional car manual.

Title:Strategy and Strategists
Author:James Cunningham, Brian Harney
Publisher:Oxford University Press - 2012-03-29


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