Strategy Synthesis

Strategy Synthesis

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Conventional strategic management education is dominated by a standard formula that presents few competing perspectives, uses a misleadingly simplistic step-by-step approach, glosses over key debates, and is typically biased towards a particular national or regional context. --Small nation-based markets transmogrify and expand. Success in world ... The most effective world competitors incorporate superior quality and reliability into their cost structures. They sell in all national ... The truth is that low-cost operations are the hallmark of corporate cultures that require and produce quality in all that they do. High quality and low costs are not opposing postures. They are compatibleanbsp;...

Title:Strategy Synthesis
Author:Bob de Wit, Ron Meyer
Publisher:Cengage Learning EMEA - 2010


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