The objective of this research is the determination of techniques for changing preferences toward new equipment to ameliorate the problem of equipment rejection and to predict susceptibility to preference change. Two types of performance were tested; success, in which subjects were given differential feedback concerning their performance, and same in which subjects were given equal feedback concerning their performance. On two measures, stated preference and a semantic differential attitude measure, a trend for the success performance technique to influence change in the desired direction was observed. This trend was not observed for the same performance technique. Prediction of preference change from background data has not been successful. Proposed research is to be directed toward determining parameters which optimize the performance technique as a preference change method; its utility when administered on a group basis; conditions for bringing about a spread of preferences to a group from key members; and the study of preference trends over time. (Author).This trend was not observed for the same performance technique. Prediction of preference change from background data has not been successful.
|Title||:||Study of Attitude Change Toward Equipment Design. Altimeter Display Preference Change as a Function of Performance Feedback|
|Author||:||Philip K. Berger, Clyde E. Newmiller, W. G. Matheny, LIFE SCIENCES INC HURST TX.|